Audience
Social Campaign
Solar Opposites S1 & S2
Primary: Adults 18-34, Male Skew*
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Fans of Justin Roiland and of like-minded AA series: Rick & Morty, Adventure Time, Futurama
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Fans of the Adult Animation genre at large: Family Guy, Bob’s Burgers, The Simpsons, etc.
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Robust AA audience on Hulu platform with crossover to the general comedy and animated genres
Secondary: Adults 35-49; general comedy watchers
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Females through co-viewing
Responsibilities
_Researched & Conceptualized
_Graphic stills for social posts
_Collaborated with video editors
_Animated social posts
Opportunities
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Continue highlighting Solar Opposites’ link to Rick and Morty & Justin Roiland.
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A vast majority of these fans subscribe to Hulu and were most likely to see advertisements on the platform, approaching this audience with meta Hulu jokes will speak to Roiland’s irreverent sensibilities.
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Create assets geared for shareability to spread word of mouth during Pre-Launch and Sustain Phases.
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Equip passionate viewers and cast/creator with content and social activations to further drive buzz about the series.
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Use character focused materials to draw in potential viewers and further inform them about the series.
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Balance the crude humor and adult content with deeper dives into the aliens’ backstories and their experiences on Earth.
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Create pieces that draw in our female audience.
Social Tone & Voice
EARNEST. OVER-THE-TOP. RAUNCHY. CRUDE.
Justin Roiland Birthday Card Post. Carousel 1 & 2
Season 1 Countdown Graphics
001.png)
Shareable Valentine's Day Cards
IG Feed-breaker was not approved for
being too violent :(
IG Feed-breaker Approved
Instagram grid mosaic for "The Wall" storyline.
Required individual assets from every episode to be cut out, painted, and collaged together to create a consistent graphic layout and fluid story.
AR Lense Styleframe 1
Tap to begin
AR Lense Styleframe 2
Shuffles through different lessons
