We produced this wild 80’s style trailer and activation as an April Fool’s Day prank, for the home video campaign for Paramount’s blockbuster, Bumblebee.  In addition to the authentic 80’s style trailer and custom music cue, our concept included a special limited release of the entire film on VHS.

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Concept

To keep consistent with the movie's 1980's setting, we stylized the edit to have an

old-school TV effect for the film’s home entertainment release, complete with throwback narrator V.O. We released the edit across social platforms and surprised influencers and fans who engage, with an actual VHS version of Bumblebee packaged in a period authentic box featuring a throwback version of our DVD packaging to complete the 1980s feel.