Objective
Campaign
PSA: Beauty Products
Storyboard Sequence
Responsibilities
_Concept
_Research
_Art Direction
_Writing
_Post-production photo editing
PSA: Beauty Products is a storyboard sequence that brings awareness to what actually goes into our beauty products. Animals are common ingredients found inside our makeup products and it’s not only pretty gross but also dishonest. The industry tricks us by listing these animals under scientific names that we’re not familiar with, so we’re unaware of the repulsive ingredients we’re actually putting on our
skin everyday.
Concept
We’ve taken the high fidelity visuals that the beauty industry advertises and repurposed it outside its commercial space. There’s a certain look to the way cosmetics are shot so we appropriated that aesthetic and used it against itself, in an attempt to subvert the industry. The images provide a shock factor to show the reality of what we’re doing everyday. A model applies makeup like normal but the makeup is literally the animal or insect that goes into the product.